4 Things You Need to Know Before Designing a Web Page
Here, at NEXTFLY, we are very passionate about what we do. We want to share with you all some knowledge that we’ve gathered over the years after millions of tests and campaigns.
Before beginning, remember that there is no secret to success. And there are no shortcuts. Your entire career in web designing will be a long, continuous learning journey, no matter how much expertise you’ve gained.
Having said that, let’s dig into some important things to keep in mind when you’ve just begun designing.
Fonts and Graphics
It is no secret that people want multiple forms of media but this is not a good enough excuse to overlook the font. In design, everything matters. Use quality graphics that look and feel native and fit your content. Pay equal attention to the font you use. Using the wrong font can cause readability issues and high bounce rates.
Stay away from ‘serif’ fonts, they are great for physical prints but hamper usability of web pages. Stick to simple sans serif fonts which offer a cleaner look and also make your web page easy on the eyes for users with smaller screens.
It might not occur to you if you’re just beginning but colors are very powerful. The right color combination has the ability to generate a positive impact to the visitor and as a result, make the visitor stay longer.
When deciding on the appropriate color for a website, consider the target audience. Do exercise caution when using extremely bright colors like red, yellow, blue etc. as it causes eye fatigue and can drive visitor away. Also, don’t use too many colors; a combination of 2-3 would work best.
Keep It Simple
You might be tempted to show off your skills and use every trick under your hat to impress people but all it’ll do is unnecessarily clutter your website. The truth is, the simpler your design is, the better your site will be.
Having a simple site also lets you keep it updated easily. You can keep posting fresh content and allow your customers and readers to more easily track the changes you’ve made and keep up to date with what you’re doing.
Pinterest is a great example of how well blocks and tiles work. If you have a lot of content, you should consider grouping them in blocks and designing a framework around them. For this, you will first need to find out the elements such as links and images that can work best as closely placed tiles.
Next, use plentiful solid blocking for content that update dynamically. This is the best way to make your design responsive as in it can adapt well to different screen devices. In this design, a simple and clean organization will be all you need to come up with a highly effective landing page.
These tips will work as baby steps for you as you enter into the world of web design. It can function as your tried and tested starting point from which you go on to take more advanced and complicated steps.