5 Tips from the Top Performing Websites in the World

Website Designer Working Posted by
Brett Beck

At NEXTFLY, a Columbus web design firm, we don’t just make but also study great web designs. We have found that all successful websites have some key things in common. Without further ado, let’s see what they are.

Engaging User Experience

For anything you type in the search box, you get millions of results. The internet is experiencing information overload. Users are often bombarded with way too much information, more than what they can absorb and often in a messy way.

The best websites tackle this problem by offering a website that is well laid out, simple to navigate, and easy to read. This goes a long way in creating a positive experience for online visitors. According to studies, the average page visit lasts a little less than a minute, so, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.

Device Compatibility

Long gone are the days of exclusive desktop browsing. The world has moved to smaller, more convenient devices. Today, smart phones and tablets account for more than 60% of all internet searches. You simply cannot afford to fall behind on optimizing your site for mobile devices.

Web and application designs can no longer be created along rigid and static dimensions. The effectiveness of web design is now judged on how well it adapts to the devices and platform its target customers view it on because you will be simply losing out on a large number of audience if your design is not compatible.

Organic Website Traffic

Successful websites place a lot of importance on organic website traffic that comes with effective implementation of search engine optimization (SEO). Relevant keywords should be well integrated in every page. Also, good quality incoming links (i.e., backlinks) should be a top priority. This results in improved search engine page rankings, which in turn generates more targeted website traffic.

Emphasize Content

Sure, the aesthetics are important, but modern web design is all about facilitating and emphasizing the content. Websites that are built around user content and employ simple, clean and non-intrusive frameworks, surface as better design output than their clunky alternatives.

Make sure your content follows proper grammar and easy to understand language. Also consider short paragraphs and catchy headlines, avoid hard-to-read fonts and colors, and remove disturbing background colors and image.

Fast Load Time

When a visitor goes to a great website, they are immersed and engaged with the experience the site is creating for them. When a website takes a long time to load, it instantly takes visitors out of their experience with the content. This can cause frustration in the users.

All the best performing websites load in under 3 seconds. Load time is so important that Google has started using it in determining SERPs since the last few years. Thus, this is important not just to enhance user experience but also for your own rankings.

These are some of the best and most effective practices out there. Can you think of some others?

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