Your Non-Ecommerce Website Doesn’t Need to be Spammy to Monetize

Posted by
Brett Beck

Just like you, this Columbus web design company also hates spam. And there’s so much of spam online that ad blocking software companies have been growing like mushrooms. The global ad blocking industry is worth approximately $41.49 billion in 2017 alone. And 2017 is not even over yet!

So where is this whole load of spam coming from?

Mostly from the non-ecommerce sites and blogs. A good number of bloggers – God, bless them – think that they only have two options to monetize their blog or website;

  1. Creating a new product, or
  2. Becoming a spam lord

Well, here’s the good news: there are more ways to monetize your content. Heck, you don’t even have to produce new content; you can monetize what you already have.

Ways to Monetize Your Non-Ecommerce Site

Create good content: We are going to assume that your non-ecommerce site is blog because that’s generally the case. And the single most important component of a blog is content. Written word. So it only makes sense that your produce genuinely helpful, original, useful and educational content.

But that’s not enough. Writing content doesn’t generate money, does it? Here’s where tools like Codefuel and Infolinks save the day. Codefuel is a useful tool that scans your content to find relevant key phrases and keywords and then add tags to it. When customers click on these tagged articles and blog posts, they are displayed monetized links that could be in the form of text, images, video, related products, and graphics.

These tools use an ‘unobtrusive’ tag, which means that your site appearance and user experience remains unchanged. Also, these tags are related to the content instead of being spammy.

Infolinks, on the other hand, turns your keywords themselves into monetizing links. When the reader hovers over these linked keywords (or key phrases), they are displayed a short review of the product and a CTA button.

Link your images: We already know that high quality, good pictures add life to the text based content. Bloggers often use multiple images that correspond with the content to make it visually attractive.

But what if you could use these images to monetize as well? Tools like imonomy and GumGum help you do exactly that. Imonomy adds image-based ads to your articles. It doesn’t change the appearance of the image, but when the reader hovers over that image, he is displayed an ad that’s completely relevant to your content.

If you have a lifestyle niche blog or website that talks about technology or fashion, then images are probably a big part of content. You can easily monetize your existing content by using these image-based advertisements.

Make the most out of other site’s content: This is fairly simple. Have you ever noticed how there are links at the end of some blog’s articles that take you to the totally different website? Most of the times, these are spammy links like ‘this man lost 50kg in a month’, or ‘this woman is making $10,000 per month from home’.

We are talking about here is relevant links that are not spammy. This is known as Curation. Big names like BBC, CNN, Huffington Post, and Fast Company use tools like Taboola and Outbrain for this very purpose.

What these tools do is showcase other website’s content on your blog, and when people click on these content links, you are paid your share of ad revenue.

This system works so well because people know that good content exists, and they appreciate it when you direct them to valuable articles and blog posts this way. There is no dearth of content online, heck there is no lack of even good content. It’s already there. So, when you promote content other than yours, which is solid and truly useful, people appreciate it and in return, you get paid.

Ask for Donations: This is totally legit non-spam way btw. If you don’t believe it just look at the crowdfunding websites. When readers find your content truly valuable, they wouldn’t hesitate to support it financially. Your article could be entertaining, or informational; if visitors find it exceptional, they will be happy to pay for it.

You can use services like Paymentwall’s Donation feature to incorporate a CTA button that directs the customers to make the donations if they wish. Don’t be afraid to ask.

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  • (Spam Prevention) What is 3 + 2?