Top LinkedIn Hacks to Triple Your Network Instantly
The more you invest into your LinkedIn profile, the more you’ll get out of it. Columbus web design brings to you easy to follow tips for increasing your network and visibility.
LinkedIn has a vast network of professionals. These are the modern, working professionals that you can market your products to. But, to do that, you need to build a large network.
The interesting thing is your reach goes beyond your immediate network because LinkedIn’s algorithm shows your updates to all of your connections. There is no way to search for updates on LinkedIn; people won’t see it unless they are connected to you.
However, as tempting as quantity is, the quality of your connections is also equally, if not more, important. Don’t just try to connect with random people, recruiters, or those really annoying sales spammers, but with people you know and want to know.
So how do you expand your LinkedIn network? Keep reading for our top tricks.
Timing is Important
You should update your LinkedIn posts during what’s popularly known in the radio business as “drive time.” It’s different for different social media platforms. The ideal time to post on LinkedIn is between 7 and 9 in the morning, and between 5 and 6 in the evening.
The day you post on matters as well. Avoid any updates on the weekend. It’s been studied that post updates on Tuesdays, Wednesdays and Thursdays.
Start regular, engaging conversations with your current connections. It will help you determine whether your marketing efforts and resources have really been paying off by allowing you to see who’s active and who may be fake.
This is important because fake social media followers can negatively impact your brand’s image, both by people and algorithms. In simple words, you can determine if you are wasting valuable marketing money for lower returns by engaging with click farms and other fake profiles.
Cater to Your Audience
A demographic composition of LinkedIn shows that it is one of the most popular social networks among adults aged 30 and older, with the largest base of users in the age group of 35-44. You can use this information to dictate the kind of content you post.
Generate quality leads by posting unique and sensible content relevant to your network that encourages clicks. Knowing your network on a more personal basis will eventually pay off.
Add your LinkedIn page to your email signature to direct business contacts. This enables interested people to research your company and learn more about your brand in a professional context.
Since LinkedIn is a place to connect with business partners, clients, and others in a business setting, it makes sense to add it to your email signatures, which will in all likelihood be your primary channel of communication.
Once you’ve managed to build a large, quality network on LinkedIn, start posting interesting, high-posting updates regularly. You can also get your content featured on the Pulse channel. The way to get returns from LinkedIn is the combination of high engagement content plus lots of connections.